We’re over the moon to be working with Stealth Education, the educational gaming and app developer, to launch the first of its digital education projects, Gobby. The innovative app teaches English idioms to those who are already fluent in the language but who find themselves being tripped up by that very British invention, the obscure colloquial phrase. Furthermore, the app – which will ensure such phrases aren’t a load of codswallop to non-native speakers – explains each in detail, gives examples of how each is used and comes with audio clips to explain pronunciation. It also includes a ratings system that advises when and where each phrase would be appropriate, so you don’t end up in hot water.
With new media and interactive techniques currently a hot topic in the education space, we expect generating buzz around the launch should be a piece of cake. And after all: here at Franklin Rae, digital campaigns are our bread and butter…